For the last 20 years, my work has centred on one theme: power and influence. Two decades researching, writing, and coaching on how people get things done inside organisations – how they navigate politics, build credibility, and move others to act.
It has been an extraordinary journey. I’ve worked with leaders in global companies, taught in elite business schools, and published books that found their way onto desks around the world. The principles of influence I’ve shared are solid. They’ve helped countless professionals find their footing, win trust, and deliver results in the most demanding environments.
That work still stands. It always will.
But I’ve reached a turning point.
The world we now live and work in is faster, noisier, more distracted. Systems and expectations pull at us from every angle. Even the sharpest and strongest find themselves dragged along, reacting rather than leading. Too many feel they are surviving, rather than thriving.
And so my own focus has shifted.
Not to jettison the last 20 years, but to evolve them. To take the essence of what I’ve learned about influence and apply it at a deeper, more personal level.
That evolution is Radical Conformity.
Radical Conformity is not about throwing everything away or raging against the system. It’s about flowing with the world – on your own terms. It’s about knowing when to play the game, when to bend with the current, and when to stand firm. It’s about clarity, freedom, and progress, without being consumed by the noise around you.
Here’s the difference: I no longer have to do this work. Through my own journey as a Radical Conformist, I’ve built the freedom of choice. I’ve shaped a life I love – living in the Cotswolds, exploring ideas and landscapes alike, free to stop. But I choose not to. I choose to continue contributing, guiding, and helping others, because freedom isn’t about absence of responsibility – it’s about choosing where to place your energy.
If my earlier work was about mastering tactics, Radical Conformity is about mastering yourself.
It is not a creed, nor a manifesto. It’s a living philosophy – born out of experience, refined under pressure, and designed for people who want to thrive inside the system without losing themselves to it.
This pivot is not about stepping back. It’s about stepping deeper.
Through Radical Conformity, I’ll be publishing provocations, fillips, and briefings:
- Provocations are short jolts of energy – ideas to disrupt the ordinary and make you pause.
- Fillips are small boosts – concise reflections that expand on an idea and point toward the philosophy.
- Briefings go deeper – guiding principles in practice, helping you see differently and act deliberately.
All are designed to challenge, not to comfort. To stir clarity and choice. To help you stop drifting and start moving with intent.
The last 20 years were about understanding power and influence. The next 20 are about applying that understanding to something bigger: a life lived deliberately, in freedom and clarity, on your own terms.