For more than twenty years my work has centred on one theme: power and influence.
Two decades researching, writing, and coaching on how people get things done inside organisations. How they navigate politics, build credibility, and move others to act. Along the way I have worked with leaders in global companies, taught in business schools, and written books that found their way onto desks around the world.
The principles of influence I’ve shared are solid. They have helped many professionals understand the systems they operate within and perform effectively inside them.
That work still stands. It always will.
But over time something became increasingly clear.
Understanding power and influence is not enough.
Even the most capable people often find themselves pulled into patterns they never consciously chose. Systems move quickly. Narratives shape perception. Expectations accumulate. Conversations, relationships, and institutions all exert subtle pressure on how we interpret events and how we respond.
People who once felt deliberate begin reacting instead of directing.
The issue is rarely capability. It is orientation.
Without noticing it, people begin drifting with the pressures around them — adapting to systems, expectations, and narratives that quietly shape how they think and act in their work, their relationships, and the wider world they inhabit.
That realisation led me to a different question.
Not simply how people influence systems, but how they maintain clarity and choice while living inside them.
That question sits at the heart of Radical Conformity.
Radical Conformity is not about rejecting the system, nor blindly complying with it. It is about seeing clearly how influence actually operates — in organisations, in institutions, in relationships, and within our own thinking — and responding deliberately rather than automatically.
Sometimes that means conforming. Sometimes it means resisting. Most often it means navigating the tension between the two with awareness and judgement.
If my earlier work focused on mastering the mechanics of influence, Radical Conformity explores something deeper: how individuals retain agency inside complex systems and human dynamics.
It is not a creed or a manifesto. It is a discipline.
Visit the Radical Conformity Principles (18)